Privacy Policy

Last updated: 03/01/2025

Ardenholt & Co (“Ardenholt”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and look after your information when you visit ardenholt.co.uk, purchase from us, join our mailing list or otherwise interact with our business.

By using our website or providing your personal data, you agree to the practices described here.

1. Who we are and how to contact us

Ardenholt & Co is a business registered in the United Kingdom. We are the “data controller” of the personal data processed via this website.

Email: info@ardenholt.co.uk
Postal address: 21 Ellis St, London SW1X 9AL, United Kingdom

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. What data we collect

We may collect and process the following types of personal data:

Identity data – name, title.
Contact data – email address, billing and delivery address, phone number.
Order data – products purchased, order value, dates, payment status, delivery status.
Payment data – payment method details processed via our payment providers (we do not store full card details on our own systems).
Account data – login details and preferences if you create an account.
Marketing and communications data – your preferences in receiving marketing from us and your communication choices.
Technical and usage data – IP address, browser type, device information, pages visited, time spent on site, links clicked and similar information collected via cookies and analytics tools.

We do not intentionally collect special category data (such as health information) through this website.

3. How we collect your data

We collect personal data in the following ways:

Directly from you – when you place an order, create an account, sign up for our newsletter, fill in a form, contact us by email or social media, or enter a competition.
Automatically – when you browse the site, some technical and usage data is collected through cookies and similar technologies.
From third parties – for example, analytics providers, payment processors, and advertising platforms, where permitted by law.

4. How we use your data and legal bases

We only use your personal data when we have a lawful basis to do so under UK GDPR. The main purposes are:

To process and fulfil your orders
- Taking and confirming payment, arranging delivery, sending service emails (order confirmations, shipping updates).
- Legal bases: performance of a contract; legitimate interests (running our business, preventing fraud).
To manage your relationship with us
- Responding to enquiries, customer‑service messages and warranty issues.
- Legal bases: performance of a contract; legitimate interests (keeping customers happy and informed).
To create and manage your account
- Allowing you to log in, view orders and manage preferences.
- Legal bases: performance of a contract; legitimate interests (providing convenient services).
To send marketing communications
- Newsletters, product launches, offers and content that may interest you.
- Legal basis: consent (where required) or legitimate interests in promoting our business, with an easy opt‑out in every message.
To improve our website and products
- Analysing how visitors use the site, which pages are popular and how people find us, so we can refine our offering and user experience.
- Legal bases: legitimate interests (developing our business and site); in some cases consent for non‑essential cookies.
To comply with legal and regulatory obligations
- Keeping records for tax and accounting purposes, responding to lawful requests from authorities.
- Legal basis: legal obligation.

We do not use your personal data for fully automated decision‑making that produces legal or similarly significant effects about you.

5. Cookies and similar technologies

Our website uses cookies and similar technologies to:

Make the site work (for example, remembering what’s in your basket).
Understand how visitors use the site (analytics).
Support marketing and advertising where you consent.

When you first visit the site, you’ll see a cookie banner giving you a clear choice to accept or reject non‑essential cookies, with more detail in our Cookie Policy. You can change your cookie preferences at any time via the banner or your browser settings.

Essential cookies (those strictly necessary for the site and shopping cart to function) will always be active.

6. Sharing your data

We share your personal data only when necessary and with appropriate safeguards, for example with:

Payment processors – to securely process payments (e.g. card providers, PayPal, other gateways).
Delivery and logistics partners – to deliver your orders.
IT and service providers – for website hosting, email, analytics, customer‑service tools, and marketing platforms.
Professional advisers – such as accountants, lawyers or compliance consultants.
Authorities – where we are legally required to do so.

We do not sell your personal data. Where any transfers involve data leaving the UK or European Economic Area, we will ensure appropriate safeguards are in place (such as standard contractual clauses), in line with applicable law.

7. How long we keep your data

We keep your personal data only for as long as necessary for the purposes it was collected, including for satisfying legal, accounting or reporting requirements.

For example:

Order and invoicing records – typically kept for at least 6 years for tax and accounting.
Marketing data – kept while you remain subscribed and for a short period afterwards to ensure we honour opt‑out requests.
Account data – kept while your account is active; if you close it, we will delete or anonymise non‑essential data, retaining only what we must keep legally.

We may anonymise data (so it can no longer identify you) for statistical or research purposes and use that indefinitely.

8. Your rights

Under UK data‑protection law, you have rights in relation to your personal data, including:

Right of access – to request a copy of the personal data we hold about you.
Right to rectification – to correct incomplete or inaccurate data.
Right to erasure – to ask us to delete your data where there is no good reason for us continuing to process it.
Right to restrict processing – in certain circumstances.
Right to object – to processing based on legitimate interests or for direct marketing.
Right to data portability – to receive your data in a structured, commonly used format and transfer it to another controller where technically feasible.

You can exercise these rights by contacting us using the details above. We may need to verify your identity before acting on your request. There are some situations where these rights are limited by law.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data: **www.ico.org.uk**.

9. Third‑party links

Our website may include links to third‑party websites, plug‑ins or services. Clicking those links may allow third parties to collect or share data about you. We are not responsible for the privacy practices or content of those sites and encourage you to read their privacy policies.

10. Children

Our website and products are not directed at children, and we do not knowingly collect personal data relating to anyone under 13. If you believe a child has provided us with personal data, please contact us so we can delete it.

11. Security

We use a combination of technical and organisational measures to protect your personal data, including HTTPS encryption, restricted access, and secure systems. No method of transmission or storage is 100% secure, but we aim to keep your data as safe as reasonably possible.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, our practices or our services. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.